AI BASED PERSONALIZATION STRATEGIES FOR PERFORMANCE MARKETING

Exactly How to Optimize Attribution Versions for Maximum ROIAdvertising and marketing attribution models give an effective method to optimize your campaigns for maximum ROI. By examining the consumer journey, you can identify which touchpoints are driving conversions and just how much value they add.

The Impact of Information Privacy Rule on Conversion TrackingTracking conversions allows you measure the performance of your marketing and advertising. It additionally allows you to recognize exactly how close your consumers are to reaching a goal and take actions to reach it.